TUI Benchmarking Analysis

This individual evaluation shows you exactly where you stand in comparison to the competitors in your destination and visualizes the satisfaction of your guests in a compact and user-friendly way. You can choose your benchmarks (target group and/or destination).

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Content of the analysis

  • Quick overview of the current status quo of your hotel within your region or target group
  • Comparison of your scores with the low performer, the average and top performer in your category
  • Evaluation of your three main satisfaction drivers compared to your competitors
  • Valuable information about your potential for improvement and about the competitors in your destination or target group

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Facts

  • Visualisation: online at www.tui-quality.net
  • Analysis every two months (6 analyses/year)

Requirement: at least 30 guest questionnaires from TUI guest survey

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Evaluation of guest satisfaction compared with destination average and with low and top performers.

Further Analyses