Guest Structure Analysis
Only if you know your guests well, you can meet their needs and wishes. When do your guests book? What do they expect? What needs do they have? How old are they? With the help of our evaluations and competitive comparison, you can take the most the most suitable measures for marketing and sales.
Content of the analysis
- Detailed guest information
- Socio-demographic characteristics
- Expectations and holiday motives
- Holiday and booking behaviour
- Analysis of the competition
- Recommendations for action tailored to your hotel
Facts
- 5 x DIN A4 brochures and PDF file
- Analysis either for a calendar year or for two seasons
- Comparison with the competition
Requirement: at least 30 guest questionnaires from the TUI survey
Visualisation of age structure of guests at your hotel
Visualisation of monthly net household income of your guests.