Guest Satisfaction Analysis
This detailed quality report provides you with a differentiated evaluation of your guests’ satisfaction, key figures on your individual services and statements on the most important performance drivers. The clear and descriptive presentation offers you concrete recommendations and approaches for action.
Content of the analysis
- Comparison of monthly reports, illustrative presentation of sub-seasonal fluctuations.
- 12-month report: comparison of the TUI guest survey data analyzed every two months over a period of one year, information on important potential for improvement
- Comparison of the monthly analyzed data from the guest survey over a period of one season, quick evaluation in case of changes in performance
- Evaluation of the “open words”, the concrete original comments of the guests in the questionnaires
- Destination comparison: meaningful information and comparison on overall performance and all 15 satisfaction drivers
- Recommendations for action: Identify your need for action and the influence of individual services on overall satisfaction
Facts
- 5 x DIN A4 brochures and PDF file
- Analysis, either for a calendar year or a season
- Requirement: at least 30 guest questionnaires from the TUI guest survey
Action relevance matrix: Which individual services have the greatest impact on overall guest satisfaction?
Deviation of individual services compared with the destination or target group.