- Türkiye specialists: Share swap between TUI subsidiary Nazar Nordic (Malmo/Sweden) and Swiss company Bentour Reisen
- Both companies operate in similar destinations but serve different customer and source markets
- Nazar is an all-inclusive travel specialist in Northern Europe, while Bentour Reisen is a family-run Swiss tour operator for German-speaking countries
Bentour Reisen is acquiring 20 per cent of the shares in Nazar Nordic AB, while the TUI Group is acquiring 20 per cent of the shares in Bentour Reisen AG (Zurich, Switzerland). The agreements were signed today. The transaction is subject to approval by the antitrust authorities.
Both Nazar and Bentour Reisen offer high-quality holiday products with a focus on all-inclusive trips to Türkiye and Greece. However, they operate in different markets. Bentour Reisen is active in the German-speaking markets of Austria, Switzerland and Germany, while Nazar concentrates on the customer and source markets of Denmark, Norway, Sweden and Finland.