Introduction

Achieving a sustainability certification award standard recognized by the Global Sustainable Tourism Council (GSTC) or from a GSTC-Accredited Certification Body will mark you out an industry-leading hotel, with all the benefits that brings.

It demonstrates you are taking responsibility for sustainability, and the climate challenges that lie ahead of us. You will also be better placed to meet the increasing customer demand for more sustainable holiday choices, too –

  • 57% of holidaymakers would book a more environmentally responsible holiday if they were more readily available (17% increase since 2012)
  • 53% of holidaymakers have a better image of holiday companies that actively invest in environmental and social initiatives (14% increase since 2012)

5 Reasons to get your hotel certified

1

Lower operating costs

Reduced energy and water consumption, along with better waste management, can all deliver big costs savings.
2

Risk and reputation management

With a certification, a hotel proves they are taking action on social and environmental issues, at a time when awareness and concern about these topics has never been higher.
3

Increased guest satisfaction

Based on analysis of TUI Group’s customer reviews, accommodations with a sustainability certification receive higher guest satisfaction scores than non-certified hotels.
4

More visibility & marketing support

Achieving a sustainability certification creates a unique selling point. This gives a hotel more exposure through TUI’s sales and marketing channels.
5

Increased staff & guest satisfaction

Research shows employees feel extra pride working for a sustainable company, are more likely to be loyal and care more about the guest experience they provide. This will lower recruitment costs and improve guest satisfaction.
6

Better community relations

Certification shows a business that cares about the economic and social wellbeing of its local community, meaning they can often get more support from people in their destination. They can offer guests a more authentic experience by creating links to local business and culture.

BECOMING CERTIFIED AS A SUSTAINABLE ACCOMMODATION

As noted above, TUI only recommends sustainability certification award standards recognized by the Global Sustainable Tourism Council (GSTC) or from a GSTC-Accredited Certification Body.

Click here to find all 20+ standards to choose from and read about the process how to become a sustainably certified accommodation.

From our many years of working with different hotel partners, we show you  some of the certification schemes with which the majority of our hotels work with.