We are pleased to share the launch of Sundeals.com, a new TUI brand and additional digital distribution channel within the global TUI portfolio.
Sundeals has been created to meet the needs of today’s low-cost travellers. Customers who want to find great holiday deals quickly, clearly and with confidence. In a travel market where prices, inclusions and booking options can sometimes feel difficult to compare, Sundeals is designed to make the holiday search simpler, more transparent and easier to act on.
The proposition is built around a straightforward idea: make great, low-cost holidays easy to find and simple to book. Customers start with a flight + hotel base package and can then choose the extras that matter most to them, such as baggage or transfers. This gives travellers more control over their holiday and allows them to tailor their booking to suit their budget, preferences and needs.
The first phase of the Sundeals launch will begin in the United Kingdom in July 2026, with additional European markets planned to follow. As a fully online, digital-first platform, Sundeals will offer customers a streamlined booking journey focused on clarity, speed and choice.
For our hotel partners, Sundeals represents an exciting opportunity to reach a low-cost, simple package-seeking customer segment through a new customer-facing platform, without adding complexity.
By bringing together TUI-contracted partners and selected third-party suppliers, Sundeals will provide customers with a broad and competitive range of holiday options. For partners, this means additional visibility and the potential to generate incremental demand through a new digital-first distribution channel, while continuing to work within the familiar and trusted TUI framework.
Our long-standing partnerships remain central to our success. With Sundeals, we are taking another step in evolving our offer for customers, opening up new opportunities in this growing travel segment and strengthening our ability to serve different customer needs across the TUI portfolio.
Hotels featured on the site during the initial launch stages have already been contacted directly. If you have any questions, please reach out to your usual sourcing contact. We look forward to building this next chapter together and thank you for your continued partnership and support.